Oh mum, not again! Sarah Ferguson holds her favourite bag with daughters Beatrice and Eugenie emblazoned on it


By Nadia Mendoza

Proud mother: Sarah Ferguson holds her favourite bag as she departs LAX to make her first public appearance at the 2011 Global Forum on Human Trafficking

Her daughters are socialites in the making, but proud mother Sarah Ferguson hasn't exactly done their street cred much good.

The Duchess of York and former wife of Prince Andrew was spotted at LAX clutching her favourite bag with her children's faces emblazoned on it.

Fergie showcased the item in June during a day out in New York while she was in the Big Apple promoting her new book Finding Sarah.

The black and white handbag, which features an image of the two sisters, was designed by Anya Hindmarch for a cool £225.

Stepping out with a rather playful beehive hairdo, the mother-of-two braved the paparazzi glare by going without shades.

Nice beehive! Fergie sports a rather jazzy hairdo as she strolls through the airport holding what is presumably her outfit the black tie event

She also opted to go au natural, forfeiting any help from the contents of her make-up bag.

Draped over her arm was a garment carrier, which no doubt was protecting the gown she intends to wear at her latest charity event.

Fergie was making her way to Sunnyvale, California, for her first official public appearance at the 2011 Global Forum on Human Trafficking.

Globetrotter: Fergie arrives in LA on Thursday ahead of her commitments this week

She is due to attend the black-tie event where the audience will include Academy Award-winner Mira Sorvino and Archbishop Desmond Tutu.

The 52-year-old recently moved across the Atlantic to sunny LA for a 'fresh start'.

It is here that flame-haired Fergie filmed her six-part series which documents her emotional struggle to rebuild her life.

She is reportedly being paid £200,000 to bare her soul on the show, due to be broadcast in Britain later this year.

Missing her girls: Sarah showcased her personalised handbag during a trip to New York in June